As you may already know, my wife works in advertising at AOL. Last week she was at a conference in Cannes, France, I know very tough job in a very tough environment. The conference involved many of the major players in the advertising world and was a showcase as to where the future of advertising is going. On a creativity stand point my wife walked away VERY impressed with where the industry as a hole was headed. She was asked by an agency where she gets her inspiration from, when it came to keeping competitive and creative in the marketplace.
That's right, the big companies are missing the boat when it comes to advertising. Like I said the stay at home dad is a growing market and one that is not being targeted like it should. I can only hope that these huge companies take what my wife says to heart and sits down with some of us Stay at Home Dads to find out what we think. I don't know about you, but I can foresee a future where WE are at the table with companies like Kraft and Johnson & Johnson discussing what we think. I know that we are still a small minority when it comes to the stay at home parenting but we are a growing voice and we do have opinions too.